- Location: Albufeira
- Type: Work
- Duration: Full time
Position Summary
The Regional Director of Sales is responsible for leading, developing, and executing sales strategies across a portfolio of hospitality properties managed by United Hospitality Management. This role drives top-line revenue performance by overseeing regional sales teams, cultivating key accounts, expanding market presence, and ensuring alignment with brand standards and corporate objectives. The ideal candidate is a strategic sales leader with deep hospitality experience, strong market knowledge, and a proven ability to drive results across multiple properties and markets.
Key Responsibilities
Strategic Sales Leadership
- Develop and implement regional sales strategies to maximize room revenue, group business, corporate accounts, and ancillary revenue streams
- Align regional sales initiatives with United Hospitality Management’s overall commercial and brand strategy
- Analyze market trends, competitive set performance, and demand drivers to identify growth opportunities
Revenue Growth & Performance Management
- Achieve and exceed regional sales targets, budgets, and KPIs
- Collaborate with Revenue Management and Marketing teams to optimize pricing, distribution, and promotional strategies
- Monitor sales performance, forecasts, and pipelines, ensuring accountability and results
Team Leadership & Development
- Lead, mentor, and develop Directors of Sales and on-property sales teams across the region
- Establish performance expectations, conduct regular reviews, and provide coaching and training
- Foster a high-performance, collaborative sales culture
Key Account & Relationship Management
- Maintain and grow relationships with major corporate, group, travel trade, and strategic accounts
- Represent United Hospitality Management at industry events, trade shows, and client meetings
- Negotiate and oversee regional and national sales agreements
Cross-Functional Collaboration
- Work closely with Operations, Revenue Management, Marketing, and Brand teams to ensure seamless execution of sales initiatives
- Support new hotel openings, transitions, and rebranding efforts within the region
- Ensure consistent sales processes, reporting, and CRM usage across properties
Reporting & Compliance
- Prepare and present regular sales reports, forecasts, and strategic updates to senior leadership
- Ensure compliance with company policies, brand standards, and ethical sales practices
Qualifications & Experience
- Bachelor’s degree in hospitality management, Business, Marketing, or related field (preferred)
- 8–12+ years of progressive sales experience in the hospitality industry
- Minimum of 3–5 years in a multi-property or regional sales leadership role
- Proven track record of driving revenue growth and leading high-performing sales teams
- Strong knowledge of hotel sales, group and corporate segments, and market analytics
- Proficiency with CRM systems, sales reporting tools, and Microsoft Office
Key Competencies
- Strategic thinking and commercial acumen
- Strong leadership, coaching, and people-development skills
- Excellent communication, negotiation, and presentation abilities
- Results-driven with strong analytical and forecasting capabilities
- Ability to travel frequently and manage multiple priorities across locations
What United Hospitality Management Offers
- Competitive compensation and performance-based incentives
- Opportunity to lead sales strategy across a diverse hospitality portfolio
- Collaborative leadership environment with growth potential
- Travel and professional development opportunities