Embracing Wellness: Serenity radiates success with four wins at the World Luxury Spa Awards and prepares for expansion in Dubai

Press Release

November 15, 2023

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Serenity – The Art of Well Being, the prestigious luxury wellness brand, celebrates its 7th anniversary with a resounding triumph, clinching four distinguished awards at the World Luxury Spa Awards. This feat coincides with a very special moment for the brand with the opening of its first SPA at Fairmont the Palm in Dubai.

The expansion into Dubai marks a pivotal moment for Serenity and United Hospitality Management (UHM). The new spa in Dubai, set to open soon, reflects Serenity’s commitment to excellence and innovation.

Maria d’Orey, Corporate Director of Serenity – The Art of Well Being, expresses the strategic significance of this expansion, stating, “This move beyond our familiar territories is a testament to our dedication to setting new standards in wellness. Establishing a SPA in Dubai demanded meticulous preparation, understanding cultural nuances, and crafting offerings that resonate with the local community. We are thrilled about this venture and confident in our ability to deliver an unparalleled wellness experience in the heart of Dubai.”

The World Luxury Spa Awards, recognizing excellence in the global SPA industry, have consistently acknowledged Serenity’s commitment to providing exceptional spa experiences. Over the past 7 years since its inauguration in Portugal, Serenity has experienced remarkable growth, offering over 100 different treatments in its expansive menu. The brand administers approximately 23,000 treatments annually, with highlights such as the CBD Massage, signature treatments, and weight loss programs.

In 2018, the World Luxury Spa Awards bestowed upon The Serenity Spa additional honors, including “Best Luxury Spa Destination” in Portugal and “Best Luxury Wellness Spa” in Europe.

Amidst a myriad of accolades, this year, Serenity Spa at Hyatt Regency Lisbon secured global recognition at the World Luxury Spa Awards this year, notably winning in the “Best Spa Design Theme” category and earning the esteemed title of “Luxury City Hotel Spa” in Portugal. Similarly, Serenity at Pine Cliffs Resort achieved distinctions as the “Luxury Destination Spa” in Europe and the “Luxury Wellness Centre” for Southern Europe.

Furthermore, Maria d’Orey has been acknowledged among the top 100 leaders in Portugal by MERCO.

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